FDA's new anti-smoking campaign uses hip-hop to target youth

” The Food and Drug Administration will try to harness the sounds, style and attitudes of hip-hop into a multi-million dollar anti-smoking campaign to discourage young African Americans, Hispanics and other groups from using tobacco. The federal agency says it will spend $128 million on advertising, events and local outreach as part of the “Fresh Empire” campaign, which aims to curb the use of cigarettes and other tobacco products among minority teenagers.