Action on Smoking and Health has called for targets to be set on cutting down on the number of people addicted to cigarettes Tobacco companies should be made to pay an annual levy to the Government to offset the costs of reducing smoking rates, campaigners have said. The report by Action on Smoking and Health also calls for targets to be set for cutting down on the number of people addicted to cigarettes, with the ambitious aim of achieving a 5% smoking rate by 2035.